Ashley-Kincaid
For over a decade, we have relentlessly pursued the creation of groundbreaking merger and acquisition solutions, empowering Buyers and Sellers of CPA firms to not just survive but thrive in an ever-shifting landscape of possibilities.
Our Experience in CPA Firm Transactions
Our Perspective Comes From the Market. Most advisors focus on transactions. We focus on how the market actually works.
Our guidance is informed by:
Ongoing exposure to strategic and PE-backed buyers
Understanding how different buyers price risk and sustainability
Disciplined valuation rooted in real transactions, not rules of thumb
Insight into where leverage is created — or quietly lost
That perspective allows owners to make confident, informed decisions — whether the right answer is now, later, or structured differently.
Why CPA Firm Owners Choose Ashley-Kincaid
Most advisors focus on transactions. We focus on how the market actually works.
Our work starts well before a deal is contemplated—helping owners understand:
How different buyer groups price risk
What buyers quietly discount (and what they don’t)
Where leverage is created or lost
How timing and structure change outcomes
That perspective allows owners to make decisions from a position of strength—whether the right answer is now, later, or structured differently.
Leadership
Brian Provenzano, CPA, MBA, PhD
Managing Partner & Founder
Brian is the founder and driving force behind Ashley-Kincaid, a premier advisory firm specializing in mergers and acquisitions for CPA practices. With more than two decades of experience, Brian has established himself as a trusted authority in strategic growth, succession planning, and exit strategies for accounting firms.
A licensed Certified Public Accountant, Brian’s academic credentials are equally impressive. He earned a Bachelor of Science in Finance from Oakland University and an MBA from The Ohio State University’s prestigious Executive MBA Program. To further solidify his expertise, he holds a Doctorate in Business Administration from the University of Liverpool, a testament to his commitment to advancing the profession.
Brian’s extensive industry knowledge, paired with his unparalleled network and forward-thinking approach, empowers his clients to achieve transformative results. His leadership has made Ashley-Kincaid synonymous with excellence in CPA firm M&A.
(Dissertation) THE U.S. PUBLIC ACCOUNTING INDUSTRY: MAXIMIZING POST-MERGER AND ACQUISITION PERFORMANCE ON A FIRMS’ SCOPE ECONOMIES, STAKEHOLDER VALUE ADDED AND ECONOMIC PROFIT.
Provenzano, B., 2022. The U.S. public accounting industry: Maximizing post-merger and acquisition performance on a firms’ scope economies, stakeholder value added and economic profit. Doctor of Business Administration thesis, University of Liverpool. Available at: https://livrepository.liverpool.ac.uk/3159673/.
